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March 18, 2021

How to GROW soccer's popularity in the USA

How to GROW soccer's popularity in the USA

Jordan Wiegand of the Stoppage Time Soccer Show and the Stateside Soccer Show joins us to discuss what can be done to grow soccer's popularity in the USA. Soccer is the world's most beloved sport, with people across the globe enjoying it. Despite the USA embracing it more and more, it still has a long way to go. So what can be done to increase interest in MLS, USMNT, USWNT, NWSL, USL, NISA, and other forms of local soccer in America?

Topics Covered:

  1. How we got interested in soccer
  2. The state of soccer's popularity in America
  3. MLS becoming a "selling" league
  4. The importance of buying exciting, big name players
  5. The role of team investment into soccer's interest level
  6. Does Promotion and Relegation matter?
  7. MLS/US Soccer becoming more ubiquitous amongst casual fans and children
  8. MLS' identity crisis between being too American and being too European
  9. MLS/US Soccer FAILING to properly market themselves to fans and the community
  10. The importance of community outreach and integrating into the community
  11. World Cup 2026 / MLS' 2022 TV deal
  12. Investing in the lower leagues / NWSL

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